Maxence de Vains

In-house legal counsel at MF Brands Group (Geneva, Switzerland), which owns the renowned fashion and sportswear brands Lacoste, Gant, Aigle, and Tecnifibre. He oversees brand protection and anti-counterfeiting strategies across key markets including Turkey, the Middle East, Africa, and several Asian countries, for all the brands of the group. His role involves close coordination with local authorities, investigators, and legal experts to enforce intellectual property rights and safeguard brand integrity, particularly in countries that are key producers and exporters of counterfeit textile goods worldwide.